top of page

Geelong's Favourite Bridal Studio

First and foremost, we are Geelong, locally owned and operated for an amazing 10 years.

We understand that our brides are different to brides from every other bride, we are fashion forward and not scared to take risks on our wedding days.

We painstakingly choose gowns that reflect this which is why we have some exclusive pieces in the store that cannot be bought anywhere else in Australia 

We take pride in offering a unique shopping experience for the contemporary bride and those closest to her. We focus on the experience of finding your wedding dress in a relaxed, comfortable and personal atmosphere, surrounded by gowns outside of the norm and mainstream. Our gowns are equal parts beautiful and unique, hand-selected by the girls who look after our brides.

Our philosophy is also providing AMAZING bridal wear no matter your size or your shape. Our average ordered size in the boutique is a 16-18! And the average Australian woman are sizes 14-20. 


We leave the stuffy traditional bridal shopping experience "thing" at the door and welcome you into a relaxed, luxury space to say yes to the dress with your closest loved ones.


And The Veil Bridal is more than just a bridal boutique; we are a community! 



The adventure begins...

The boutique is situated in the heart of the CBD at the Paris end of Moorabool St, Geelong - surrounded by local art galleries, coffee hot spots and cake shops to absolutely die for. The store is a ground floor masterpiece, completely fit out by our trusted builders and carpentry team that did our first boutique. A handmade reception counter and racks lining the walls was our dream! And don't forget the personalised experience, you and your besties have the boutique all to yourself during your allotted appointment time!


The Dream Team...

The idea of And The Veil was brought to life in early 2012 and we opened our first boutique in February 2013. Mother-Daughter co-owners duo Bronwyn and Rebbeca created their boutique based on the experiences of Rebbeca when she went shopping for her wedding gown in 2009, Bec found nothing but size 6-8 samples and pushy sales people with no knowledge and or passion - this is the complete opposite of And The Veil. Both local ladies, the idea of sharing our passion and love with the Geelong and Bellarine community was a total dream. 


Rebbeca lives in outer Portarlington with her husband and daughter. She has a passion for sharing her knowledge, having a good chat throughout your booking and knows exactly how to fit a bride of all sizes and shapes. Her previous role in accounts payable for a multi-million dollar company, she is the brains behind the finance side of And The Veil and watches your gown like a hawk during manufacturing and shipping. Bec loves our Watters gowns, and feels they are affordable luxury and they are super special because they are fashion forward and not so traditional! Bec's favourite bridal accessory would be a stunning crown from our amazing Australian made AEL Este out of South Australia

Bronwyn, Mother of 3, grandmother of 4, been around for many moons and married for 45+ years. She lives in St. Leonards, has always looked after the community, with her previous role as an aged care nurse, she will go above and beyond to provide you with the most beautiful experience possible. She is all about making you feel comfortable and super special. Bronwyn loves both our Zavana and Rachel Rose gowns, she feels they are designed with a womens curves in mind with fabulous crepes and unique laces and of course bling. Bronwyn's favourite bridal accessory is a classic long veil - she feels they are timeless and totally make the bridal gown, a BRIDAL gown. 

On the odd occasion, you may be looked after by our social media manager and bridal stylist Georgia. She has been with And The Veil since 2013, and is now a Registered Paramedic and Nurse! She assists in the boutique during peak periods and manages social media, newsletters, the website and lots of behind the scenes magic. Her favourite designer is White April Bridal, they fit so beautifully to all bodies, and can be customised to suit every bride. She loves adding tulle wings as an accessory to every gown. 


bottom of page